Sonny Rustiadi is the Head for the Office of Professional and Entrepreneurship Development ITB and also Director for Student Affairs at the School of Business and Management Institut Teknologi Bandung (SBM-ITB). He is a member of Entrepreneurship and Technology Management Expertise Group at the school, finished Doctoral Program from Goldsmiths University of London, UK; earn an MBA from SBM- ITB, Indonesia; and graduated from Faculty of Economic majoring in Accounting at Parahyangan Catholic University, Indonesia.

His research interest is in the field of entrepreneurship, creative industries, and business financing. Sonny is also actively involved in Center for Innovation, Entrepreneurship, and Leadership (CIEL) at SBM-ITB. Prior to joining SBM-ITB, Sonny worked in various companies including Arthur Andersen Firm, PT. Belaputera Intiland, KPMG, and USAID. 

As a serial entrepreneur himself, Sonny has experience in various businesses including property management, retail telecommunication, fashion, education services, travel services, and interior design service.